The mission of the Rowan County Tourism Development Authority (RCTDA) is to promote the growth and development of the Visitor Industry throughout Rowan County.
As a destination marketing organization, the Tourism Authority represents and supports the interests of the local tourism industry and promotes public awareness of the importance of tourism.
The Rowan County Tourism Authority is an independent public authority and is funded through a 3 percent local occupancy tax. An 11 member Board of Directors develops policies and practices for the Tourism Authority.
The Rowan County Tourism Authority is recognized and respected in North Carolina as a leading tourism marketing organization and has achieved economic strength and success through enthusiasm, creativity and integrity while promoting Rowan County as an authentic North Carolina destination.
Rowan County Tourism Development Authority Primary Functions Operations
- Marketing Rowan County as a destination to live work and visit
- Advocate the importance of tourism as an engine for economic development
- Support the tourism sector of Rowan County’s economy
- Fulfill inquires from visitors
- Provide event management service for the Rowan County Fairgrounds
- Operate the Rowan County Visitor Center
- Operate the Salisbury-Spencer Trolley Works
Tourism Development Authority Public Meeting Schedule
The Rowan County Tourism Development Authority Board meets the 2nd Wednesday of each month at 12 Noon at 204 E Innes Street, Salisbury, NC. All meetings are open to the public.
Copies of the agenda and minutes for past years Rowan County TDA Meetings are available upon request.
Copies of the agenda and minutes for current fiscal year Rowan County TDA Meetings are available below.
Rowan County Tourism Development Authority Board Minutes are available online at the following link under Tourism Board
The Rowan County Tourism Development Authority and the Salisbury Tourism & Cultural Development Council Joint Marketing Committee meets the 1st Thursday of each month at 10 am in the 1st Floor Conference Room at the Gateway Building 204 E Innes Street, Salisbury, NC. All meetings are open to the public.
The Rowan County TDA Personnel & Policy and Budget & Finance Committees meet as needed.
Copies of agenda and minutes for the current fiscal year Joint Tourism Marketing Committee Meetings are available upon request.
Contact: Lesley Pullium, Rowan County Tourism Development Director of Operations 704-638-3100
Joint Tourism Marketing Committee Sub-committees:
Holiday Marketing Campaign
James Meacham, Executive Director
Rowan County Tourism Development Authority
204 East Innes Street Suite 120
Salisbury, NC 28144
Toll Free: 800-332-2343
Industry and Professional Affiliations
Destination Marketing Association of North Carolina
North Carolina Travel Industry Association
Rowan County Chamber of Commerce
Link for Tourism Master Plan:
Completion and Connection
Links for Tourism Capital Funds Application and Overview:
Links for Tourism Marketing and Sponsorship Support Funds
Links for Meeting Minutes
Branding Committee *Coming Soon!*
Destination Marketing Committee
Master Plan Committee
Rowan Arts Council