Salisbury-Rowan County Convention and Visitors Bureau
The Salisbury-Rowan County Convention and Visitors Bureau (SRCCVB) is a 501(c)6, non-profit corporation created in 2013 by two local government units (The Rowan County Tourism Development Authority and the Salisbury Tourism Development Authority). The primary mission of the SRCCVB is economic and community development through tourism, destination marketing and destination development. The focus of the SRCCVB is to promote the growth and development of the visitor industry throughout Rowan County.
The SRCCVB is governed by a 17-member board of directors whose appointment guidelines and legal authority were established upon formation and filed with the Internal Revenue Service and in the SRCCVB's Articles of Incorporation. The SRCCVB operates with an annual budget consisting primarily of tax revenue generated by a 3 percent Rowan County occupancy tax and a 3 percent City of Salisbury occupancy tax.
SRCCVB Board Meetings are held the second Wednesday of each month at 12 p.m. in the Gateway Building, 204 East Innes Street, Salisbury, NC 28144. The SRCCVB is specifically focused on attracting new overnight visitors to Rowan County who utilize local accommodations because overnight visitors generate a greater economic impact.
The SRCCVB manages the Gateway Building, the Rowan Arts Council and the Salisbury Historic Trolley's. The Rowan Arts Council serves to promote and sustain one of Salisbury-Rowan County’s most vital resources — the visual and performing arts. The Salisbury Historic Trolley's are an enterprise operation that operates two motorized trolleys which are rented for tours, groups, events and other group transportation needs. The Gateway Building houses the SRCCVB, Chamber of Commerce, Economic Development Commission, Downtown Salisbury inc., The LandTrust for Central North Carolina and Communities In Schools.
For additional information regarding the Salisbury-Rowan County Convention and Visitors Bureau and its efforts in Salisbury and Rowan County, please feel free to contact us at 704.638.3100.
SRCCVB Boards, Committees and Meeting Minutes
Rowan County Tourism Development Authority
Salisbury Tourism and Cultural Development Commission
SRCCVB Articles of Incorporation
SRCCVB Board & Committee Members
SRCCVB Funds Requests
SRCCVB Memorandum’s Of Understanding
SRCCVB Monthly Financial Statements
SRCVB Tourism Master Plan - Completion & Connection
Rowan County Community Brand Development
James Meacham, CEO
Lloyd Harding, Partner Services Coordinator
Lauren Litaker, Director of Digital Marketing & Content
Tara Ludwig, Director of Marketing & Communications
Melissa Murguz, Visitor Services & Trolley Manager
Lesley Pullium, Director of Operations