How Our Original Rowan County Businesses are Adapting with COVID-19
No small business had a playbook prepared for events like COVID-19. We’re all navigating with some unpredictable times. That hasn’t slowed down our Rowan County small businesses. They are finding ways to thrive and adapt during some of the hardest times they’ve ever experienced.
We’ve gathered ideas from Rowan County’s original local shops and businesses to share their best practices of working through COVID-19 and social distancing, and how they are running their business from home.
Using Social Media to Their Advantage
3 jems: Downtown Salisbury’s women’s fashion boutique, 3 jems, has taken their business totally online through their Instagram and Facebook accounts. 3 jems owners are showing their followers new merchandise via live outfit try on sessions and posts of new arrivals. Customers are able to purchase all merchandise directly online without having to step outside their homes.
Lora Belle Baby: A children’s boutique in Downtown Salisbury, took to their social media pages to share with customers the ways they want to extend their customer service outside their store front while people are quarantining at home. Lora Belle Baby is offering personal shopping that includes check out, gift wrapping, and shipping or curb side pickup. Lora Belle is also offering free shipping for online purchases over $75.
The Spice and Tea Exchange: One of Downtown Salisbury’s newest businesses is using their social media outlets to promote spices to keep meals interesting while at home. They are offering free shipping, curb side service and plenty of advice on ways to keep meals interesting while dining rooms are closed.
MANY of our other shops and boutiques are taking similar approaches with their social media pages and providing additional options to receive their merchandise. Be sure to check in with Anna Craig Boutique, Oxford + Lee, Stitchin' Post, Hive, Pottery 101, Caniche and many others throughout Rowan County.
Changing the Way [their] Business is Done
Patterson Farm & Market Tours: One Rowan County’s largest farming operations have opened their market for the season, as well as taking their operation online to allow people to order goods for the season. You can also call ahead for curbside pickup!
Lettered Lily: Downtown Salisbury’s premiere graphic design, stationary and invitation studio is assuring their customers that they will work with you remotely on all of your designs and needs. They’re also offering curbside pick up for any products in their shop that you may need or have ordered.
NC Transportation Museum: The North Carolina Transportation Museum has had to suspend public operations, but they don’t want you to stop experiencing the museum that moves you! They are promoting their YouTube channel to show historic videos of the property, and adding new videos daily on Facebook displaying current exhibits at the museum. It’s the perfect activity for all ages, including young ones who may be learning from home.
MANY of our other Rowan County attractions and specialty stores are finding ways to continue serving customers while following government orders. Check our Rowan Museum's Ramblin' Around Rowan virtual experience series, Lee Street theatre's online performances, Piedmont Players Theatre's online auditions and many others throughout Rowan County!
Our local businesses and attractions are not letting COVID-19 dull their spirit for their business. They’re adapting, implementing new methods and recreating how business in done in Rowan County. Please continue to think of and support our local businesses and attractions during these times and into the future. Times are tough for small businesses, but our Rowan County original businesses are tougher!