2020 Cheerwine Festival

The City of Salisbury and Cheerwine, the iconic family-owned soft drink that has called the city home for 103 years, are teaming up to host the fourth annual Cheerwine Festival in downtown Salisbury, N.C., on Saturday, May 16, 2020. 

The festival began in 2017, when Cheerwine commemorated its 100th birthday by inviting Cheerwine fans of all ages to Salisbury to enjoy plenty of Cheerwine, live music, a barbecue contest and more as part of its “Centennial Celebration.” Last year's event drew more than 40,000 people to Downtown Salisbury.

Following the popularity of the now annual event, Cheerwine fans once again will have an opportunity in 2020 to enjoy ice-cold Cheerwine, live musical entertainment, great Southern food, shopping for Cheerwine merchandise, family-friendly activities, a beer garden and local craft vendors. 

  • Presented By: City of Salisbury
  • Dates: May 16, 2020
  • Location: Downtown Salisbury
  • Time: 12:00 PM to 10:00 PM