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'Tis the Season Spectacular Holiday Parade


The newest Rowan County holiday tradition, the 'Tis the Season Spectacular, will be a community event open to the entire public, held the Wednesday before Thanksgiving. The holiday parade will follow the route of main street through Spencer and Salisbury's historic downtowns. The parade will present musical acts, floats and more. The community and the public at large are invited to participate in this public purpose and enjoy the parade by filling the sidewalks and public space as we celebrate the beginning of another beautiful holiday season in Rowan County!


The public parade will be Wednesday, November 21, 2018. It will begin at 2 p.m. in Downtown Spencer and reach Downtown Salisbury at 3 p.m.


The mission of the "'Tis the Season Spectacular" committee is to present the citizens of Rowan County, the public at large, and surrounding areas a parade that is reflective of our community and captures the holiday spirit, provides high quality entertainment, and emotes feelings of excitement to participants and viewers alike.



If you would like to be a sponsor for this year's 'Tis the Season Spectacular, please review the Sponsorship Levels and send sponsorship monies to RCTDA 204 E. Innes St. Ste. 120 Salisbury, NC 28144. Please make checks payable to Rowan County Tourism Development Authority. The Rowan County Tourism Development Authority is a North Carolina Public Authority and unit of Local Government.  



The 'Tis the Season Spectacular parade is open to entries from all belief systems and welcomes a diversity of ideas that portrays the goodwill and positive energy associated with the holiday season. Participants are expected to provide appropriate family entertainment without promoting special interests.

Entries for bands, special events and queens/dignitaries will be accepted from September 4 - November 2, 2018

If you are interested in submitting an application, please download and complete the Entry Application and the 'Tis the Season Rules & Regulation Form. Please make sure both forms are signed and email completed forms to: or mail to RCTDA, 204 East Innes Street, Suite 120, Salisbury, NC 28144.


The 'Tis the Season Spectacular will not consider incomplete applications and reserves the right to make all entry determinations based on the following:

  • reflects the intents and purposes of the stated Mission and Entry Statements

  • adheres to the stated rules/regulations

  • presents an attractive and cohesive appearance

  • adds to the parade's overall entertainment value

  • promotes and family-friendly message

Please keep in mind that all floats must meet the specified Parade Safety Guidelines.


If you wish to order a pre-made float, you may do so by making your selection from Cline's Floats. Please put the number that you would like on your application before sending in order to reserve your float. DO NOT reserve directly though Cline's.*Please note that some floats that have already been reserved through Cline's and cannot be duplicated: 1, 2, 9, 15, 17, 25, 27, 31, 33, 35, 37, 41


Seat Reservations:

Sidewalk viewing and visiting the parade is open to the entire public. Reserve seating on the street for this year's parade will be on sale soon at the Rowan County Visitors Center in Downtown Salisbury. The following seating options will be available:



Orange Section: in front of Suntrust Bank between 5th St and 4th St

Yellow Section: in front of the North Carolina Transportation Museum between 5th St and 4th St



White Section: in front of the Court House between W Council St and W Liberty St

Blue Section: in front of the Crawford Building between W Liberty St and W Kerr St

Green Section: in front of F&M Financial Center between W Council St and W Liberty St

Pink Section: in front of Wallace Realty between W Liberty St and W Kerr St


The Rowan County Visitors Center is located at 204 E. Innes St. Salisbury, NC 28144 or call 704-638-3100 (toll free: 800-232-2343). The Rowan County Tourism Development Authority is open Monday through Saturday, 9 a.m. to 5 p.m.

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